The Boat Race Website

As part of a brand refresh for The Boat Race, Creative Midfield re-engineered its digital assets to better reflect the event’s prestige and heritage. The website was redesigned to enhance storytelling, showcase the history and rivalries of the race, and improve user engagement across all devices. With a refined structure and improved navigation, the new digital platform highlights key content, including race details, team insights, and media coverage. This refresh ensures The Boat Race’s online presence aligns with its legacy while meeting the demands of modern audiences, strengthening its digital footprint and fan engagement worldwide.