HSBC Wimbledon Perfect Day
On behalf of HSBC, we created an engaging campaign to bring a fan’s perfect day at Wimbledon to life. At the heart of the campaign was an interactive online tool that allowed users to enter a prize draw and customise their dream Wimbledon experience. Participants selected from a range of iconic scenarios, such as lunch on Henman Hill, exclusive Centre Court tickets, or behind-the-scenes access. HSBC then made these experiences a reality for 12 lucky winners throughout the tournament.
To amplify the campaign’s reach, HSBC documented each winner’s journey, capturing the magic of their perfect day and sharing it through a compelling social media campaign. This content resonated with audiences worldwide, showcasing HSBC’s commitment to creating unforgettable moments for tennis fans. The campaign not only elevated fan engagement but also strengthened HSBC’s association with Wimbledon, reinforcing its role as a global partner of the prestigious tournament.
Task
Develop the brand and event collateral for The Boat Race
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