Mastercard The Open Activation
Creative Midfield were tasked by Mastercard UK agency Octagon to create an immersive experience at The Open Golf Championship. The introduction of a touch enabled series of totems carried the audience through the experience within the club suite. The task of the experience was to demonstrate how Mastercard have been involved at The Open and what its plans were for the future.
In addition to gamification and use of video we developed a social sharing activity which enabled users to send a personalised post card to their friends via social channels.
Task
Develop the brand and event collateral for The Boat Race
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