Ladies European Tour Brand

Creative Midfield delivered a significant brand refresh for The Ladies European Tour, introducing a bold new purple as its primary colour. This update was carefully chosen for its modern, dynamic feel while ensuring strong broadcast legibility and adaptability across digital and print platforms. The refresh extended beyond visual identity, leading to a complete redesign of the website and player portal. These updates enhanced user experience, streamlined access to key information, and optimised performance across devices. The refined branding and digital transformation reinforce the tour’s progressive vision, aligning with its mission to elevate women’s golf on a global stage.