The 2017 Cancer Research UK Boat Races
This year we have been delighted to work on The 2017 Cancer Research UK Boat Races.
First raced in 1829 and 1927 respectively, The Cancer Research UK Boat Races are amongst the oldest sporting events in the world. The 163rd Boat Race and 72nd Women’s Boat Race took place on the Thames Championship Course yesterday in front of 400,000 fans and saw Oxford Men and Cambridge Women triumphant.
Since last October, Creative Midfield have worked on a number of BRCL events including Trial VIIIs, President’s Challenge, Crew Announcement and Weigh-In and also produced a full inventory of marketing and event collateral for the race day itself.
We are looking forward to continuing our work for The Boat Races 2018.