MasterCard UCL Final 2016

DIGITAL

Working alongside Octagon, Creative Midfield delivered a mobile app for MasterCard’s sponsorship campaign “Madness or Priceless” for the UEFA Champions League (UCL) Final.

As part of the Milan fan-zone Barber Shop activation, the engaging app enabled fans to virtually have their hair styled in the colours of one of the final teams, Athletico Madrid or Real Madrid.

Fans were able to share their new look with friends across their own social media channels. Hair styles were shocking but app results were great!