Ladies European Tour Website

DIGITAL

Creative Midfield have recently launched a brand new responsive website for the Ladies European Tour.

A fully content managed and open source solution, with a new player database that integrates with the existing golf scoring platform. The newly designed website features a new engaging layout that will bring fans closer to the tour, the players and the action.

Challenge

– To improve fan’s engagement with the LET

– The existing website was built in an outdated proprietary CMS with no access for LET staff

– Player, tournament and website data was unstructured and stored in various locations and formats

– A non-responsive layout, cluttered design with no digital advertising opportunities

Ladies European Tour

Solution

– Deliver an open-source CMS solution

– Build a separate master player and tournament database to include all historical LET data

– Integrate the existing scoring platform and show live scores and leaderboards during tournament play

– For the design and layout to reflect our recent LET brand refresh, to simplify user journeys and encourage fan dwell time

– Deliver new and compelling tour and player content, features and news

– Provide opportunities for official LET sponsor and partner digital advertising

Ladies European Tour

Result

– The new website design was well received by LET and fans

– Key website metrics exceeded project targets

– The frequency of content updates increased, improving fan online engagement

– Major sponsor and partner deals have subsequently been signed by LET