Ladies European Tour Brand

BRANDING

The Ladies European Tour (LET) is Europe’s leading women’s professional golf tour. They now hold more than 20 tournaments in 18 different countries worldwide with members coming from over 30 countries.

Ladies European Tour

Challenge

– With a new LET strategy implemented, the visual LET brand didn’t communicate their new values and vision

– Inconsistency of how the brand visually looked and communicated across different media

– A lack of visual presence for LET at their own LET tournaments and especially at their showcase event the Ladies European Masters

Solution

– To refresh the brand logo focusing on improving the logo typography

– To add flexible secondary brand elements based on colourful curve shapes

– To provide detailed brand guidelines and master assets for LET and their tournaments

– Detail how the LET brand retains visibility and communicates within the promotion of individual LET tournaments

– To deliver a web hub for LET to share brand guidelines, comms and assets with individual tournaments and all LET stakeholders

Ladies European Tour
Ladies European Tour
Ladies European Tour

Result

– A consistent brand is now communicated and visible across all fan touchpoints and LET tournaments

– Individual tournaments are now perceived by fans to be part of the Ladies European Tour

– Major sponsor and partner deals have subsequently been signed by LET