HSBC are the Official Bank for The Wimbledon Championships. The 2013 sponsorship campaign was titled ‘Serving Up Your Perfect Day’.
Creative Midfield designed a responsive microsite for HSBC that resided within the Wimbledon website. For HSBC cardholders and general tennis fans, the microsite detailed information about the HSBC sponsor activations both within SW12 and around the UK and also about the HSBC brand ambassadors Tim Henman and Heather Watson.
We also designed and built an online prize draw for tennis fans to create and win their perfect day at Wimbledon by selecting a number of personal exclusive options.
The increased engagement led to an increase in entrants of over 200% on the previous year’s online prize draw.