Creative Midfield designed a new and flexible event identity for the first destination Guinness PRO12 Final held at the Kingspan Stadium, Belfast. Taking inspiration from city landmarks to work across all marketing and event collateral and stadium dressing.
We created brand guidelines, so that all stakeholders could consistently create final marketing assets. We then delivered a complete inventory of commercial, marketing and event collateral including all Final dressing and wayfinding. The result was an individual Final brand created and embraced by all stakeholders, With a sold out Final, Glasgow and Munster.