Mastercard Arnold Palmer Campaign
November 1, 2017

The Boat Race

Brand Identity 2017/18

The Boat Race

The Boat Race Brand

The Boat Race Logo Backdrop

The Boat Race

The Boat Race is the annual rowing race between Oxford and Cambridge University Boat Clubs that is rowed on the River Thames in London.

Creative Midfield worked with The Boat Race leading up to the 2017 Race delivering event branding and graphic design services.

We are continuing this work, bringing the new Boat Race brand to life and implementing the new Boat Race identity across everything they do from communications to signage and events.

Creative Midfield have also undertaken a refresh of The Boat Race website