Women's Six Nations Branding
Women’s Six Nations
November 1, 2017
British & Irish Lions
The British & Irish Lions
November 1, 2017

The Boat Race Website

The Boat Race responsive website launched in October 2017

The Boat Race Website

Creative Midfield were appointed to refresh the website for The Boat Race.

As well as designing a new front end look to reflect the new Boat Race brand we moved the site to the CMS WordPress. After detailed analysis of our user journeys we simplified the website’s architecture and the project also saw considerable planning and execution around meta and SEO in order to maintain rankings, authority and organic traffic.

Future planned phases involve full race day reports dating back to 1829, the first Men’s Boat Race as well as a detailed rowers profile database.

Click here to view The Boat Race website