Musto Grinding Challenge Social Share
Even Santa Claus took part!
Central administration for global Race Villages
We have partnered with Musto to deliver the mobile application for their VOR activation, the Musto Grinding Challenge which sees fans attempt to raise a sail on a grinding unit in the quickest time.
Our mobile application enables on-site staff at all global race villages, to digitally record participant personal data, challenge image and video and event times.
The data is synced to drive global leaderboards and is also shared with the participant via email so they can amplify Musto’s activation by sharing their image and time across their own social channels.
The race long competition generates fantastic PR coverage and an increase in awareness for Musto as an official supplier of the VOR.