Ladies European Masters
Ladies European Masters
November 1, 2017
Ladies European Tour
Ladies European Tour
November 1, 2017

Musto Grinding Challenge

Musto Grinding Challenge Social Share

Even Santa Claus took part!

Central administration for global Race Villages

Musto Grinding Challenge

Musto are the world’s leading offshore sailing clothing brand and the official supplier of sailing apparel and footwear for the Volvo Ocean Race (VOR).

We have partnered with Musto to deliver the mobile application for their VOR activation, the Musto Grinding Challenge which sees fans attempt to raise a sail on a grinding unit in the quickest time.

Our mobile application enables on-site staff at all global race villages, to digitally record participant personal data, challenge image and video and event times.

The data is synced to drive global leaderboards and is also shared with the participant via email so they can amplify Musto’s activation by sharing their image and time across their own social channels.

The race long competition generates fantastic PR coverage and an increase in awareness for Musto as an official supplier of the VOR.