The Boat Race
The Boat Race
November 1, 2017
Virat Kohli
Virat Kohli Charity Ball
November 1, 2017

Mastercard at The Open

Mastercard at The Open

Creative Midfield worked alongside Octagon to deliver the #ArnieWould fan experience on-site in the Mastercard suite at The Open this year.

The campaign encouraged fans, inspired by the life of golf legend Arnold Palmer, to pledge to perform an activity during their day at The Open.

We designed and built a multi-touch totem experience that took fans through Arnold’s amazing life before inviting them to share their pledge across their own social channels.

Engagement with the activation was very high for attendees to the suite and the target for share of voice across social for the campaign was achieved.