Musto Grinding Challenge
November 1, 2017

Ladies European Tour

Brand Identity

Ladies European Tour Logo

LET Stationery

LET Digital Asset Management

Ladies European Tour

The Ladies European Tour (LET) is Europe’s leading women’s professional golf tour and initially appointed Creative Midfield to work on the brand identity.

We refreshed the brand logo, created a new Tour visual identity reflecting the new values and bright vision of the organisation and delivered a comprehensive set of brand guidelines to help facilitate a more consistent branding message across all LET communication channels.

We then set-up an online portal to allow the organisation and individual tournaments across the globe to access the LET’s brand assets.

We then launched a new responsive website. A fully content managed and open source solution, with a new player database that integrated with the existing golf scoring platform with the aim of deepening fan’s engagement with the Tour.

The front-end design featured a new layout that is helping to bring fans closer to the Tour, the players and the action.