Ladies European Tour Logo
LET Digital Asset Management
We refreshed the brand logo, created a new Tour visual identity reflecting the new values and bright vision of the organisation and delivered a comprehensive set of brand guidelines to help facilitate a more consistent branding message across all LET communication channels.
We then set-up an online portal to allow the organisation and individual tournaments across the globe to access the LET’s brand assets.
We then launched a new responsive website. A fully content managed and open source solution, with a new player database that integrated with the existing golf scoring platform with the aim of deepening fan’s engagement with the Tour.
The front-end design featured a new layout that is helping to bring fans closer to the Tour, the players and the action.