Ladies European Masters Logo
LEM Brand Guidelines
LEM Be Inspired Campaign
Creative Midfield initially refreshed the LEM logo incorporating the sponsor’s logo and also updated the Tournaments visual identity creating a more consistent and professional looking LEM brand.
Using the Tournament to help young girls and women get into golf we worked with the LET to create the marketing campaign ‘Be Inspired’ using the profile of professional British golfers such as Charley Hull.
For the Tournament itself all event collateral (f.e. example, event programmes, passes) and on-site branding (f.e. Tee boards, wayfinding and signage) was delivered.
The Tournament webpage was also refreshed in line with the updated LEM brand.