HSBC Wimbledon Campaign
HSBC at Wimbledon
November 1, 2017
Musto Grinding Challenge
November 1, 2017

Ladies European Masters

Event Identity

Ladies European Masters Logo

LEM Brand Guidelines

LEM Be Inspired Campaign

Ladies European Masters

The ISPS HANDA Ladies European Masters (LEM) is the flagship event on the Ladies European Tour (LET) and was previously held at the Buckinghamshire Golf Club

Creative Midfield initially refreshed the LEM logo incorporating the sponsor’s logo and also updated the Tournaments visual identity creating a more consistent and professional looking LEM brand.

Using the Tournament to help young girls and women get into golf we worked with the LET to create the marketing campaign ‘Be Inspired’ using the profile of professional British golfers such as Charley Hull.

For the Tournament itself all event collateral (f.e. example, event programmes, passes) and on-site branding (f.e. Tee boards, wayfinding and signage) was delivered.

The Tournament webpage was also refreshed in line with the updated LEM brand.