Guinness PRO12 Final 2016
Guinness PRO12 Finals
November 1, 2017
Ladies European Masters
Ladies European Masters
November 1, 2017

HSBC at Wimbledon Campaign

Advert Creation

Environment Design

Graphics for Court 20

HSBC at Wimbledon

Creative Midfield worked alongside sponsorship agency CSM Sport & Entertainment to deliver the campaigns ‘Serving Up Your Perfect Day’ and ‘Get Closer To Wimbledon’ for HSBC.

For ‘Serving Up’ we depicted a concierge ‘serving up’ a strawberry on a tennis racket and this creative idea was used across all HSBC on-site cardholder and mass engagements activations at Wimbledon as well as within the HSBC hospitality areas.

For ‘Get Closer’ we creatively mapped advertising agency assets across on-site activations, hospitality areas and programme advertising. The insight was that HSBC’s role at Wimbledon was to help fans and spectators get closer to the action and creative aligned with this concept with very close-up imagery of strawberries, balls and grass courts.