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Guinness PRO12 Finals

Brand Identity

Logo created for the Guinness PRO12 Finals in Belfast and Edinburgh

Guinness PRO12 Final Brand Guidelines 2015

Guinness PRO12 Final Brand Guidelines 2016

Guinness PRO12

2015 was the first year that the Guinness PRO12 staged a ‘destination final’ with Belfast winning the right to host the game at Kingspan Stadium, the home of Ulster Rugby.

To create the unique look and feel for the Final, Guinness PRO12 appointed Creative Midfield. We designed a flexible visual identity taking inspiration from the trophy and Belfast landmarks.

In the build-up to the match, the visual identity, brand guidelines and a complete inventory of commercial, marketing and event collateral was delivered. For Match Day we dressed Kingspan to reflect the Guinness PRO12 Final brand.

For the second destination Final played at BT Murrayfield in Edinburgh we refreshed the Final logo and visual identity, incorporating the Scottish saltire and updated the brand guidelines.

Sales, marketing and event collateral was produced in advance of the Final, and for Match Day a full stadium branding project was delivered.