British & Irish Lions
The British & Irish Lions
November 1, 2017
HSBC Wimbledon Digital Projects
HSBC at Wimbledon
November 1, 2017

European Tour Ryder Cup

Ryder Cup Pledge Your Support

Creative Midfield worked with CSM Sport & Entertainment to create and deliver a digital fan experience for Team Europe before the Ryder Cup at Hazeltine, USA.

In advance of the event, fans were able to Pledge Their Support to Darren Clarke and the team by writing a personal message online. This message was displayed on the Pledge microsite and they also received back a personal social graphic from Darren that they were able to share across their own social channels.

Famous names from across the world of sport and entertainment sent motivational messages including Andy Murray, Jessica Ennis-Hill, Gary Lineker, Dame Mary Peters, Niki Lauda and Ant & Dec. Rugby World Cup winning coach Sir Clive Woodward told Team Europe that “great teams are made of great individuals – support each other and enjoy every minute”.

Over 736,100 people engaged with the Pledge Your Support campaign through social media. The combined social following of the celebrity fans who publicly added their support was 138.5 million. Over 18,000 users visited the Pledge Your Support website with fans from 72 countries signing up to send an online pledge.