MUSTO Grinding Challenge – Abu Dhabi, UAE
For the Volvo Ocean Race 2014-15, we were engaged by race sponsor MUSTO to design and build an app to support the Musto Grinding Challenge.
The app allows MUSTO staff to record participant details as they compete in the challenge and syncs in real-time with their website musto.com/grinding-challenge. Participants receive a personal email containing their challenge photo, video and time which they are encouraged to share across their social platforms, sporting the hashtag #rulethewaves.
At the VOR’s first stopover in Alicante, the MUSTO Grinding Challenge was a big hit with the Race Village attendees. Participant Ivan Minayo Matinez recorded the leading male time of 6.47s and Daniela Stalz with the leading female time of 8.57s.
The third VOR stopover Abu Dhabi Race Village opened its doors last Friday, welcoming thousands of people. The MUSTO team are set-up, ready and awaiting the next set of challengers.
Are you ready to take on the MUSTO Grinding Challenge and can anyone beat the times set by Ivan and Daniela and #rulethewaves?