MadnessOrPriceless by MasterCard
MadnessOrPriceless was MasterCard’s campaign theme for UCL 2016 Final.
As part of their Final activation, MasterCard built an actual barbershop within the Milan Fan Zone and encouraged fans of Real Madrid and Atletico Madrid to have their hair cut and shaved! Madness or Priceless?!
Here’s the Barbers video from this activation…