Founders & Directors

Perry Rendell
Founder & Managing Director
Perry is responsible for the business and day-to-day operations of Creative Midfield. He is passionate about delivering knowledge based creative excellence. He has a wealth of sports experience from a life-long obsession with sport which includes being an ex-professional cricketer, a qualified cricket coach with a Sports Science & Recreation Management degree from Loughborough University. On Saturday mornings you can find him still trying, currently failing, to beat his Park Run PB!

Jez Hayter
Founder & Creative Director
Jez oversees all of Creative Midfield’s creative output. Creative brilliance coupled with an in-depth understanding of sports fans and audiences, helps bring our creative ideas to fruition. Jez started his career at Saatchi & Saatchi after graduating from Loughborough University. Gained 17 years’ of experience working for leading worldwide marketing and communications firms which included 3 years in New York as CD at Courtney & Co. Loves motor racing, rugby and golf and is very likely to offer to play a round to discuss your brief!