Caxton FX – Dads & Daughters Golf
The team had a fantastic day down at Buckinghamshire Golf Course yesterday, supporting Mel Reid on the Caxton FX Dads & Daughters Golf Masterclass.
Mel Reid, a professional golfer on the Ladies European Tour, has recently earned her place on the European team for this years Solheim Cup. She often attributes her initial interest in the sport to her first memories on the course with her Dad, and saw this as the perfect opportunity to give back to aspiring female golfers.
Creative Midfield worked with Caxton FX on producing the campaign creative for the ‘Dads & Daughters’ Golf Masterclass that was launched in the FT and Daily Telegraph for Father’s Day and is supported further by online creative.
10 groups of Dads and their Daughters attend the event, varying from ages 7 to 16. All girls received invaluable tips and instructions from Mel Reid, whilst practicing their chipping and putting before hitting the course for 9 hole.